There seems to be a big kafuffle over this calendar, which features Aussie women in IT as famous Screen Goddesses. The goals are listed on the site, but generally include focusing media attention, raising awareness, and smashing stereotypes.
Some people are upset about using sex to sell a brainy career. Personally, I have never understood this idea that showing off the diverse talents of girl geeks somehow demeans them. We’re not robots, we are flesh & blood people who have jobs that we work hard at. Many of us are pretty damn good at what we do. Some of us are beautiful, some of us are introverted, some of us have crazy hobbies, some of us are just plain crazy. It’s true, the women in this calendar may not accurately ‘represent’ all women in IT. Oh SHUCKS. Name me the person who ‘represents’ all men in IT. I doubt there would be consensus there and why should there be?
My thoughts are that being intelligent does not mean we can’t also be sexy, or express ourselves in any number of other ways. Appearing in a calendar IN NO WAY reduces the intelligence of those women, and implying that somehow their beauty or their decision to be in an IT-associated calendar diminishes their ability to act as role models to young women considering careers in IT seems crazy to me. This calendar may not speak to all women, but it doesn’t have to. I’m sure there are many other recruitment initiatives in place (initiatives that this calendar is intended to help to fund BTW) that would meet the approval of even the most conservative critic. Diversity is good, both in people and in recruitment approaches, and if everybody disapproves, that should show in poor calendar sales.
Of course, I intend to buy a copy of the calendar, and I consider the whole exercise to be all about Grrl power. I *will* be objectifying these women. I will admire them from afar as being smart, successful and sexy. Just try and stop me.
Well then, back to your regularly scheduled identity-ish blog…