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	<title>Comments on: Style Notes for Infocard RP Developers</title>
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		<title>By: Garrett Serack</title>
		<link>http://eternallyoptimistic.com/2006/11/15/style-notes-for-infocard-rp-developers/comment-page-1/#comment-190</link>
		<dc:creator>Garrett Serack</dc:creator>
		<pubDate>Mon, 27 Nov 2006 12:53:51 +0000</pubDate>
		<guid isPermaLink="false">http://eternaloptimist.wordpress.com/2006/11/15/style-notes-for-infocard-rp-developers/#comment-190</guid>
		<description>Pam,

We actually did implement the website so that the user could sign up with a card as well.  Our initial focus wasn&#039;t on the &quot;new user&quot; experience, but with the much more common scenario, &quot;I&#039;ve already got an account&quot;.

Where someone was asked to create a new account, on a site that they had never been before, they often *did* lead with the card, to facilitate sign up--which is good news, as that gives the user the &#039;one-click-signup&#039; ability, and lowers dropoff.

The flow for an entire website must include of course, all avenues of account creation and association of an information card. (Bill and I are documenting that all... eventually :D ). What we were trying to do was to optimize the heck out of the most common avenues.

Garrett</description>
		<content:encoded><![CDATA[<p>Pam,</p>
<p>We actually did implement the website so that the user could sign up with a card as well.  Our initial focus wasn&#8217;t on the &#8220;new user&#8221; experience, but with the much more common scenario, &#8220;I&#8217;ve already got an account&#8221;.</p>
<p>Where someone was asked to create a new account, on a site that they had never been before, they often *did* lead with the card, to facilitate sign up&#8211;which is good news, as that gives the user the &#8216;one-click-signup&#8217; ability, and lowers dropoff.</p>
<p>The flow for an entire website must include of course, all avenues of account creation and association of an information card. (Bill and I are documenting that all&#8230; eventually :D ). What we were trying to do was to optimize the heck out of the most common avenues.</p>
<p>Garrett</p>
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		<title>By: Pamela</title>
		<link>http://eternallyoptimistic.com/2006/11/15/style-notes-for-infocard-rp-developers/comment-page-1/#comment-189</link>
		<dc:creator>Pamela</dc:creator>
		<pubDate>Thu, 16 Nov 2006 15:38:38 +0000</pubDate>
		<guid isPermaLink="false">http://eternaloptimist.wordpress.com/2006/11/15/style-notes-for-infocard-rp-developers/#comment-189</guid>
		<description>Perhaps it would depend on the site?.  If it is long-running site with many users already established, your way makes more sense.  If it is a blogger just starting out, it might make more sense to put that step into registration, since there are no pre-existing users.

Or are you saying that you tried integrating it into the registration step (ie the aforementioned less-successful test) and it bombed horribly?</description>
		<content:encoded><![CDATA[<p>Perhaps it would depend on the site?.  If it is long-running site with many users already established, your way makes more sense.  If it is a blogger just starting out, it might make more sense to put that step into registration, since there are no pre-existing users.</p>
<p>Or are you saying that you tried integrating it into the registration step (ie the aforementioned less-successful test) and it bombed horribly?</p>
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		<title>By: Bill Barnes</title>
		<link>http://eternallyoptimistic.com/2006/11/15/style-notes-for-infocard-rp-developers/comment-page-1/#comment-188</link>
		<dc:creator>Bill Barnes</dc:creator>
		<pubDate>Thu, 16 Nov 2006 15:27:40 +0000</pubDate>
		<guid isPermaLink="false">http://eternaloptimist.wordpress.com/2006/11/15/style-notes-for-infocard-rp-developers/#comment-188</guid>
		<description>The Embrace &amp; Extend step needs to follow a login, otherwise those with existing account will never get the prompt to upgrade. But once you have, you&#039;re never asked again. And for those who decline to drink the kool-ade there&#039;s a &quot;Don&#039;t ask me again&quot; button.

And perhaps I wasn&#039;t clear - we ran two sets of tests. The results I shared were from the more successful second test.</description>
		<content:encoded><![CDATA[<p>The Embrace &amp; Extend step needs to follow a login, otherwise those with existing account will never get the prompt to upgrade. But once you have, you&#8217;re never asked again. And for those who decline to drink the kool-ade there&#8217;s a &#8220;Don&#8217;t ask me again&#8221; button.</p>
<p>And perhaps I wasn&#8217;t clear &#8211; we ran two sets of tests. The results I shared were from the more successful second test.</p>
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