And the Winner is…

I have an SSL certificate for my domain. And it took mere minutes and not a single extra email conversation to be validated.

The winning SSL Vendor took the approach that if I’m in control of my domain, I should also be in control of a few standard domain email addresses. A verification was sent to one of those email addresses. I responded to it. Done. And I didn’t even go through the parent company – I went through a reseller, and the process was still flawless (and cheaper).

What a night-and-day difference in customer experience. Talk about creating brand loyalty…